Why grassroots sponsorship should be part of your advertising mix
If you run a local business, your advertising mix probably looks something like this: a bit of paid social, some Google Ads, maybe a local magazine or radio slot, and a website you keep meaning to update. There's nothing wrong with any of that. But there's one channel most small businesses overlook, even though it's local, trusted and seen by hundreds of people every single weekend: grassroots sport.
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